How to Make your Content Creation Life Easier

I wanna tell you about that one thing that will help you get out of your head and fall into content creation instead.

Through working with both done-for-you and done-with-you clients, I've noticed more and more that without a solid brand kit, creating content is so much harder.

Honestly, the only thing that can possibly come from this type of content is confusion (for both you and your audience) and an inability to move forward with your marketing.

Why is it such a big deal?

Well, it's foundational for your overall strategy. Without an intentional place to start, you're constantly reinventing the wheel with your content and limiting the impact it can have.

When your branding is solid, you'll know exactly how to answer these questions:

• Who are you speaking to?

• How are you speaking to them?

• How do they perceive you?

• What story are you telling them?

• How are you representing yourself visually?

• How does that make them feel?

And if right now you're like, “Ummmm Sarah…I need help with that." Don't worry! I've got some awesome reccomendations for you:

For visual branding and website design, check out Meredith and her team at MyWolf Design.

For brand photography and videography, check out Judith at One Grey Lane.

For on-brand copywriting for your website or launch, check out Gerry Tait.

And when we work together, I'll help you get really clear on your content messaging and how you can implement your overall branding through your content.

With a clear, consistent, and strategic branding foundation, you'll take so much guesswork out of content creation and make your life a whole lot easier. Not to mention, you're audience will understand you and your business way more!

Now, stop climbing the walls and go get that one thing! 

Sarah

For more info on simplfying the content creation process, follow me on Instagram.