ABOUT

Your content concierge.

Your go-to for all things Instagram, copy, and strategic content.

Content that Converts

My approach to social media isn’t typical. It’s designed to accommodate you, your life, and your business. Customized instead of cookie-cutter. Unique instead of mainstream.

Have you ever invested in a social media manager, content creator, or an Instagram Hot-To Course, and were left feeling robbed? Worse off than you were before?

If so, that’s because your business doesn’t fit in a box. So, neither does your content.

You deserve more. You can:

  • beat creative block with ideas that actually fit your industry,

  • have more time to focus on your business,

  • connect with your customers in a real, human way,

  • and transform your business with consistent marketing.

That's the MCAT transformation: powered by writing expertise, social media strategy, an overactive imagination, and a unique mompreneur point of view.

Done-4-You Services

Focus on the things you’re good at and leave the rest to me. With MCAT, you can be in all the places at once, without feeling like you’re half ass-ing anything.

Collaborative Content Creation

Want to learn how to create content? Do you struggle to let your content go? Then let’s work together to create magic in your business!

Thanks for visiting! I'm Sarah.

Copywriter | Content Strategist | Idea Magnet | Instagram Expert

Life Goal:

Publish a Children’s Book

Tim Horton’s:

Black Coffee

Guilty Pleasure:

Braless Netflix w Ben & Jerry’s

Can’t Live Without:

My family, but also hotel rooms (in no particular order)

Personality:

Straight Shooter & Relatable AF

Wild Night Go-To:

Tequila

More on Sarah

Ever wanted to know how the brain of a crazy, idea-filled copywriter works? Let's be honest, probably not. But I'm here to tell you anyway.

Connection

Because you can't create content for someone's business, somebody's passion, without creating a connection first.

MCAT Values

Authenticity

The essential ingredient to understanding each other and your audience.

Support

To help you step into your creativity, show up consistently online, and know that I've got your back the whole way through.

Community

So you know your content is actually made by real people, for real people, with unique experiences, in our neighbourhoods.