Customer Journey
I often host FREE Instagram Coaching calls where we cover topics like:
Taking one story and turning it into a few
Using your team as a tool in your Instagram strategy
Growing and nurturing your ideal audience
Creating a clear customer journey with your bio, links, highlights, and pinned posts
Listen, you don't need to go viral or have thousands of followers to make your Instagram work for you. But one thing you DO need is for your profile to have a clear customer journey.
The goal here is to help someone who lands on your profile understand who you are, what you do, who you help, and how to take the next step. Take them through the journey from discovery to purchase! This keeps people on your page and makes it more likely for them to hit follow, engage with your content, and convert.
How can you start optimizing your customer journey ASAP? Let's start with some ideas for pinned posts:
Who you are
Get to know me
How I got started
Who you help
This is for you if…
Reel of testimonials
What you do
Overview of products/services
Signature program/service
Portfolio of creative work
Don't forget to include calls to action in these posts to make it really easy for your audience members to move through the journey. Think about what you want them to do if they're interested in your product or service. Book a call? Send you a DM? Follow this link to purchase? When you tell people exactly what they need to do, it makes it so much easier for them to do it!
Happy optimizing,
Sarah
To get more valuable insights, sign up for my Friday newsletter here.